Language, European football fandom and social identification among the youth in Eldoret, Kenya

Authors

  • Solomon Waliaula University of Mainz

DOI:

https://doi.org/10.18716/ojs/the_mouth.2787

Abstract

European football fandom is arguably one of the most recent additions to the repertoire of popular culture in Eldoret. It is a trend that has also been witnessed in many parts of Africa. In a sense, this could be seen in the wider context of advances in satellite media technology on the continent and the increasing influence of global sport television and the commercial aspects involved. The author uses language in reference to the various ways in which the youth respond to, interpret and adapt their fandom experience to their immediate sociocultural context. Moreover, he considers the football fandom experience as a template upon which to examine the social processes that inform the youth and their language use in Eldoret.

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Published

2018-07-01

Issue

Vol. 3 (2018): Critical Youth Language Studies - Rethinking Concepts

Section

Article

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