A qualitative analysis of graduate satisfaction in the study of Management of Social Innovations

(06/2026)

Abstract

This qualitative secondary analysis examines the subjective evaluation of the degree programme and the career paths of graduates of Management of Social Innovation (MSI). Based on nine expert interviews with alumni, the study shows that academic success depends less on objective performance criteria and more on individual suitability (Person-Environment-Fit) and the ability to self-manage. The analysis identifies two contrasting groups: whilst the convinced use the programme’s open curriculum as a space to proactively shape their professional profile, the disillusioned experience the same generalist nature of MSI as a lack of structural direction. A further key finding highlights the tension surrounding the skills taught: A strong focus on values and soft skills is offset by a perceived deficit in application-oriented hard skills. Furthermore, the data show that prior professional experience does not positively influence satisfaction with the programme; rather, expectations of clear structures are often disappointed, and the programme is viewed as a step backwards, for example due to the loss of a higher income. The study concludes that the majority of alumni – alongside many other suggested courses of action – would like to see stronger structural guidelines and mandatory specialisations to ensure the professional relevance of generalist degree programme.